Eddie Gonzales

Managing Director
25+ years of experience across media, entertainment, software, and digital platforms, with client engagements spanning the Americas, Europe, and Asia
Leads the Music and Digital Media sectors within A&M’s Sports, Media & Entertainment practice in Private Equity Performance Improvement
Former Accenture Managing Director; began career in the music industry at Sony Music and Warner Music Group, with experience across frontline, catalog, and Latin music labels
New York
@alvarezmarsal
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Eddie Gonzales is a Managing Director with Alvarez & Marsal Private Equity Performance Improvement in New York. He leads Music and Growth within A&M’s Sports, Media & Entertainment group, advising clients on revenue growth, go-to-market effectiveness, ecosystem partnerships, platform monetization, and transaction-related value creation.

With over 25 years of consulting and industry experience, Mr. Gonzales advises C-suite executives and boards across the Americas, Europe, and Asia. His work spans media and entertainment, communications, software, SaaS, cloud and AI ecosystems, digital platforms, subscription businesses, and content-driven models.

Mr. Gonzales has led multiyear strategy and transformation programs for software, media, and digital platform companies. He has helped clients shape growth agendas, go-to-market models, ecosystem partnerships, customer and subscription strategies, and content economics. Mr. Gonzales has also supported transactions through diligence, synergy analysis, integration design, and joint venture strategy. He served as Chief Strategy Officer for Sprint Business IoT, now part of T-Mobile, where he led strategy, commercialization, operating model, and integration readiness priorities during a major industry merger.

Prior to joining A&M, Mr. Gonzales spent 18 years with Accenture Strategy, where he most recently served as a Managing Director, with a focus on software, platforms, ecosystems, and media. He led Accenture’s Northeast Software & Platforms industry business, growing it into a multi-hundred-million-dollar portfolio. He also spent nearly a decade based in the Bay Area advising software, cloud, media, and digital platform clients on growth, modernization, ecosystem strategy, and complex transformation programs.

Earlier in his career, Mr. Gonzales held finance and strategy roles at Warner Music Group and Sony Music, working across frontline, catalog, and Latin music labels. This experience gives him a practical foundation in recorded music economics, label operations, content monetization, and the shift to streaming and platform-led business models.

Mr. Gonzales earned a bachelor’s degree in finance and information systems, and an MBA with specializations in corporate finance, strategy and entertainment, and media and technology from New York University’s Stern School of Business. The son of Peruvian immigrants, he is active in inclusion, mentorship, and community-building initiatives.

Insights By This Professional

A&M launches a new Sports, Media & Entertainment Industry Group with three new Managing Directors who bring deep sector expertise to help clients modernize operations and accelerate growth.
A&M Media & Entertainment experts outline trends impacting the economics of the music industry today and provide a view of key actions the major labels and publishers can taken in order to position them to benefit from these seismic industry trends.
Latest insights The latest insights from Eddie Gonzales's team
Thought Leadership
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