Recently, Mr. Gobby's projects have included designing a new digital operating model (including organization design and technology set-up) for a European media company; optimizing advertising effectiveness and developing a customer technology set-up for a leading U.K. financial services institution; and developing a data driven sales and marketing approach for a subscription-based business services company. 

Mr. Gobby has worked across a range of industries, including telecommunications, media, technology, financial services, leisure and hospitality, business services, consumer and retail.

Prior to joining A&M, Mr. Gobby led big data monetization at EE, where he developed new data driven products to power advertising, e-Commerce and mobile marketing. His notable included Google, Facebook, London Olympics and Wembley Stadium.

Previously, Mr. Gobby served as Head of Mobile Marketing and Advertising with Orange, where he led the commercial development of mobile advertising. Before that, Mr. Gobby served in marketing analytics at Dunnhumby, where he developed targeted marketing and insight analytics for Tesco.