Chad Lusk

Managing Director
20 years of experience in corporate transformation in retail and consumer goods
Focused on growth, marketing, innovation, and customer experience
Expert in accelerating revenue and earnings growth opportunities
Chicago
@alvarezmarsal
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Chad Lusk is a Managing Director with Alvarez & Marsal Consumer and Retail Group in Chicago. He specializes in large-scale organizational and commercial transformations across retail and consumer goods, with a focus on growth strategy, marketing, new product development, business model innovation and customer experience redesign.

With more than 20 years of experience, Mr. Lusk has a record of accelerating revenue and earnings growth opportunities across large and mid-cap companies, consulting, and private equity sponsored environments. He has also held multiple Chief Strategy Officer and Chief Marketing Officer positions for consumer-facing companies.

Prior to joining A&M, Mr. Lusk served as Chief Marketing Officer at Hostess Brands, where he led a total business transformation, establishing and leading the total corporate P&L across all business segments, and built net-new marketing capabilities in brand management, innovation, insights and analytics, and consumer engagement for accelerated growth.

Previously, Mr. Lusk was EVP and Chief Marketing Officer at Chamberlain Group, a global leader in access products and solutions. Prior to that, he drove successful transformations and exits at two private equity backed portfolio companies: he served as Chief Strategy Officer & SVP Marketing for Ferrara Candy Company and as Chief Strategy Officer & Head of Wholesale Operations for Mid-Atlantic Convenience Stores.

Mr. Lusk earned a bachelor’s degree in chemical engineering from the University of Virginia and an MBA from the University of Chicago Booth School of Business. He serves on the Advisory Board of Blessings in a Backpack’s Chicago Chapter. 

Insights By This Professional

Retailers and consumer goods manufacturers have struggled for decades closing Out-of-Stock (OOS) rates beyond average levels around eight percent. Resulting in frequent lost sales and poor customer experience, this On-Shelf Availability (OSA) issue has become so prevalent and accepted that many have deemed its impact as the “Trillion-Dollar Black Hole.”
As the pandemic raged in early 2020, the unprecedented surge in demand initially buoyed the performance of most food companies. Nine months later, as the economic crisis continues to impact families, there have been significant “sticky” shifts in consumer spending, preferences and eating behaviors.
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