20+ years of experience in operational transformation
Expertise in manufacturing turnaround and operational cost reduction
Munich
@alvarezmarsal
LinkedIn
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Baris Goencue is a Senior Director with Alvarez & Marsal Corporate Transformation Services in Munich. With over 20 years of experience in operational transformation, he specializes in manufacturing turnaround, operational cost reduction, production strategy, footprint optimization, and organizational transformation of indirect areas.
Throughout his career, Mr. Goencue has worked with clients across a range of industries, including automotive, industrial goods, and aerospace. He has successfully led operational transformation initiatives and quality management systems for numerous clients in Europe.
Prior to joining A&M, Mr. Goencue worked with a leading global services firm, where he concentrated on operational value creation, plant turnarounds, manufacturing footprint optimization, and various cost reduction initiatives. In addition, he took interim COO roles for mid-sized German manufacturing companies.
Previously, Mr. Goencue worked with Porsche Consulting’s automotive group. He specialized in large-scale, holistic turnaround programs and reorganization activities, providing clients with hands-on support in critical situations related to production and supply chain issues.
Mr. Goencue earned a bachelor’s degree in mechanical engineering from Boğaziçi University and an MBA from the Kellogg-WHU Executive MBA program.
Unlock the hidden potential of manufacturing efficiency by diving into the often-overlooked world of indirect functions. From logistics and quality assurance to maintenance and planning, these areas hold the key to agility, cost reduction, and operational excellence.
China accounts for more than half of global EV sales and a similar share of exports and has surpassed both Japan and German by 2023 Q1 to become the world’s largest auto exporter in units.
Chinese EV with the good quality and cost performance as well as the innovative design have been attracting the consumers, especially the young drivers. Therefore, to German automotive industry China is critical important both as major market and competitor.
Managing the current energy crisis is essential for surviving, but understanding the lasting impacts is key for the longer term. Alvarez & Marsal with its multi-functional team and broad expertise support our customers understanding current situation and deliver customized mitigation approach.
Latest insightsThe latest insights from Baris Goencue's team
April 2026 is set to hit small UK retailers with a fresh wave of cost hikes, pilling pressure onto a sector many say is facing its toughest time since Covid. Rising wage, insurance, sick pay, business rates, energy standing charges, and reduced owner take‑home pay arrive as consumer demand softens and inflation fears persist amid geopolitical tensions. SMEs enter with limited resilience and mounting headwinds—including late payments, crime, and heavier admin/tax burdens—raising the risk of closures or contraction. The piece urges defensive cost control where necessary and, where possible, smarter pricing, operational efficiency, and targeted automation/analytics to protect margins and conserve working capital.
