Telco and InfraCo executives have increasingly recognised the importance of analytics to enable data-driven decision-making and stay competitive. A holistic perspective is also critical to balance cost inputs with the desired customer experience and positive financial outcomes.

Read our collaborative report with PropertyGuru For Business to see how we can embrace this new reality with a centralised platform such as DataSense that can assess big data quickly and transparently, with scale and precision to provide localised market insights to power the following use cases.

• Telecom Planning and Deployment: To identify high-value catchment areas for prioritisation of network deployments
• Telecom Lease Management: To secure the most favourable rental prices aligned with strategic and commercial objectives
• Telecom Real Estate Optimization: To optimise the ownership and management of real estate assets aligned with business goals
• Telecom Recommendation Engine: To define customer affordability micro-segments in each area for hyper-personalised engagement
   

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