Green and conscious consumer demand is rising, but there's growing scepticism about the accuracy and completeness of sustainability claims. Awareness of terms such as greenwashing, greenwishing, and greenhushing is increasing, along with criticism of claims about carbon neutrality and the integrity of carbon credits. 

To gain credibility with consumers, regulators, and investors, companies are urged to make genuine and verifiable improvements in their sustainability practices. Overstating progress or making unrealistic forecasts that may not be achieved economically can be risky in today’s environment. 

Read our latest publication to learn how organizations can strengthen supply chains and procurement for sustainable development. 

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