Rena Rosenberg

Managing Director
20+ years of experience in the life science industry as a consultant, investor, and startup executive
Expert in corporate, clinical development, go-to-market, and growth and innovation strategy
Works across the product lifecycle from startup through Fortune 500
New York
@alvarezmarsal
LinkedIn
Copied!
Rena Rosenberg is a Managing Director with Alvarez & Marsal Life Sciences in New York. Her focus lies in formulating innovative strategies and translating them into measurable results. Ms. Rosenberg’s expertise encompasses corporate strategy, clinical development, go-to-market, and growth and innovation.

Ms. Rosenberg’s experience covers the spectrum from early-stage to Fortune 500 companies, including work in biopharmaceuticals, digital health, medtech, and generics manufacturers. She has developed brand strategies and marketing plans for 10+ multibillion-dollar products in retail and hospital environments, from proof of concept through launch, commercialization, and lifecycle management.

Ms. Rosenberg’s client work includes redesigning the commercial footprint of a biopharma marketing and sales model at two-thirds of the cost without negative revenue impact; more than doubling market share for a lagging respiratory product; uncovering $200+ million in revenue opportunities in a generics portfolio for a top industry player; crafting strategies for mature brands portfolios and securing investment for implementation; and leading a business and cultural transformation for a mid-size pharmaceutical company that achieved $200 million in cost savings while sustaining key brand sales.

Prior to joining A&M, Ms. Rosenberg was an experienced operator and investor with hands-on leadership in early-stage ventures across healthcare and higher education, notably spearheading revenue generation for a Series A healthtech company. Previously, she was a Partner at McKinsey & Company in the Pharmaceuticals and Medical Devices practice and co-founded the firm’s Digital Healthcare practice.

Ms. Rosenberg earned a bachelor’s degree in economics from Barnard College at Columbia University, where she currently serves as an adjunct faculty member in economics, and a PhD in economics from the University of Chicago. She is also an active angel investor in early-stage medtech, biotech, and digital health ventures.

Insights By This Professional

As the immune checkpoint inhibitor (ICI) market nears a patent cliff, the $50B immuno-oncology (IO) field is now seeking to surpass the limitations of earlier ICIs by enhancing survival outcomes, broadening coverage, and overcoming resistance mechanisms.
For decades, the United States has shouldered a disproportionate share of global pharmaceutical costs, accounting for 70% of global biopharma profits and over 80% of new drug launches. While this has helped drive significant medical innovation and supported the majority of global drug launches, it has also resulted in higher out-of-pocket costs for American patients.
Geopolitical risk, policy shifts, and pricing pressures are reshaping pharmaceutical distribution. Proactive wholesalers are securing their future with supply chain diversification, data-driven decision-making, and value-added services. Stay ahead and see what’s next in our latest report.
Our latest analysis breaks down the American Healthcare Paradox and offers a forward-looking view on how change agents under the new administration will redefine the healthcare landscape.