Rena Rosenberg

Managing Director
20+ years of experience in the life science industry as a consultant, investor, and startup executive
Expert in corporate, clinical development, go-to-market, and growth and innovation strategy
Works across the product lifecycle from startup through Fortune 500
New York
@alvarezmarsal
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Rena Rosenberg is a Managing Director with Alvarez & Marsal Life Sciences in New York. Her focus lies in formulating innovative strategies and translating them into measurable results. Ms. Rosenberg’s expertise encompasses corporate strategy, clinical development, go-to-market, and growth and innovation.

Ms. Rosenberg’s experience covers the spectrum from early-stage to Fortune 500 companies, including work in biopharmaceuticals, digital health, medtech, and generics manufacturers. She has developed brand strategies and marketing plans for 10+ multibillion-dollar products in retail and hospital environments, from proof of concept through launch, commercialization, and lifecycle management.

Ms. Rosenberg’s client work includes redesigning the commercial footprint of a biopharma marketing and sales model at two-thirds of the cost without negative revenue impact; more than doubling market share for a lagging respiratory product; uncovering $200+ million in revenue opportunities in a generics portfolio for a top industry player; crafting strategies for mature brands portfolios and securing investment for implementation; and leading a business and cultural transformation for a mid-size pharmaceutical company that achieved $200 million in cost savings while sustaining key brand sales.

Prior to joining A&M, Ms. Rosenberg was an experienced operator and investor with hands-on leadership in early-stage ventures across healthcare and higher education, notably spearheading revenue generation for a Series A healthtech company. Previously, she was a Partner at McKinsey & Company in the Pharmaceuticals and Medical Devices practice and co-founded the firm’s Digital Healthcare practice.

Ms. Rosenberg earned a bachelor’s degree in economics from Barnard College at Columbia University, where she currently serves as an adjunct faculty member in economics, and a PhD in economics from the University of Chicago. She is also an active angel investor in early-stage medtech, biotech, and digital health ventures.

Insights By This Professional

As the immune checkpoint inhibitor (ICI) market nears a patent cliff, the $50B immuno-oncology (IO) field is now seeking to surpass the limitations of earlier ICIs by enhancing survival outcomes, broadening coverage, and overcoming resistance mechanisms.
For decades, the United States has shouldered a disproportionate share of global pharmaceutical costs, accounting for 70% of global biopharma profits and over 80% of new drug launches. While this has helped drive significant medical innovation and supported the majority of global drug launches, it has also resulted in higher out-of-pocket costs for American patients.
Geopolitical risk, policy shifts, and pricing pressures are reshaping pharmaceutical distribution. Proactive wholesalers are securing their future with supply chain diversification, data-driven decision-making, and value-added services. Stay ahead and see what’s next in our latest report.
Our latest analysis breaks down the American Healthcare Paradox and offers a forward-looking view on how change agents under the new administration will redefine the healthcare landscape.
Latest insights The latest insights from Rena Rosenberg's team
Thought Leadership
As the U.S. considers imposing tariffs on European pharmaceutical imports, the ripple effects could be felt across the global healthcare landscape. For an industry already grappling with rising R&D costs and competitive pressures, these tariffs threaten to erode profit margins and disrupt finely tuned supply chains.
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