Alan Coutts

Managing Director
Leads the EMEA Wealth & Asset Management Consulting practice
25+ years of experience working globally in wealth and asset management
Expert in driving impactful improvement in operating performance 
Edinburgh
@alvarezmarsal
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Alan Coutts is a Managing Director with Alvarez & Marsal Financial Services Industry in Edinburgh. He leads the EMEA Wealth & Asset Management Consulting practice.

With over 25 years of global experience across banking, wealth, and asset management, Mr. Coutts has advised leading institutions on pre- and post-deal integration, operating model modernization, and strategic performance improvement. He brings a distinctive ability to connect strategy, design, and execution, ensuring practical solutions that enhance revenue growth, strengthen governance, and reduce structural inefficiencies.

Mr. Coutts’ expertise spans strategy development, proposition design, and scalable target operating models. He has a strong track record in harnessing data and technology innovation to improve regulatory frameworks, sustain client trust, and protect revenue during transformation.

Notably at A&M, he led a turnaround for a global asset manager, driving a comprehensive strategic review and performance improvement road map. He has also supported a number of wealth managers in adapting business models, technology, and client engagement through digital and technology-enabled solutions.

Prior to joining A&M, Mr. Coutts spent 25+ years in senior industry roles, most recently as Global Chief Operating Officer, Investments at abrdn plc. There, he shaped the global investment operating model following the merger of Standard Life Investments and Aberdeen Asset Management (circa $800 billion assets under management across public and private markets). He also advanced investment governance, regulatory change, and the application of data and technology to strengthen investment processes and reduce cost. Mr. Coutts established the Centre for Investing Innovation with the University of Edinburgh, fostering cocreation between academia and industry in data science, AI, financial modelling, and sustainability.

Mr. Coutts is a Chartered Banker and a fellow of the Chartered Banker Institute.

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