Para sair do sufoco gerado pela pandemia do COVID-19, de acordo com análise da A&M, shoppings se tornaram hubs de distribuição de última milha e aprimoraram a estratégia da omnicanalidade. Levantamento de mercado¹ prevê que o comércio omnichannel cresça 30% até 2025 no Brasil e as vendas nessa modalidade passem a representar 43% do total das vendas do varejo nesse mesmo ano. Mas mesmo com o crescimento do e-commerce, as vendas na loja física continuarão sendo importantes no ciclo de compra, e irão representar 82% das vendas totais até 2025.
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