20+ years of experience in retail and consumer marketing and analytics
Loyalty strategy and experience design lead for A&MPLIFY
Strong facility fusing human centered design research with quantitative methods
New York
@alvarezmarsal
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Adrian Sosa is a Managing Director with A&MPLIFY, Alvarez & Marsal's AI powered digital agency, in Boston. He specializes in leading initiatives that re-imagine the customer experience using data and analytics to create new business models to drive transformational growth.
With more than 20 years of experience, Mr. Sosa has provided leadership for complex customer demand, digital data and analytics across retail, consumer banking, hospitality, brokerage securities and client services industries.
Mr. Sosa has direct profit and loss accountability and responsibility for achieving hard financial targets through defining short and long term marketing and consumer acquisition strategies and commercializing analytics and insights on both client and professional services. He holds a deep facility in interpreting and transitioning between advanced analytical solutions (promo-effectiveness, media mix, 1:1 offers) and broad strategic business applications to uncover and deliver meaningful financial value.
Prior to joining A&M, Mr. Sosa served as Managing Director with Accenture, where he was the global loyalty capabilities lead, executing complex loyalty and data analytics transformation engagements across iconic brands in retail, hospitality and travel, consumer goods, capital markets and quick-service restaurant sectors. He also served as Senior Vice President of Membership & Marketing for BJ’s Wholesale Club, where he was responsible for leading a team to optimize profitability and grow membership fee income.
Previously, Mr. Sosa spent more than eight years with CVS Health, where he was instrumental in the development of the industry leading the ExtraCare loyalty platform. He also spent time at LoyaltyOne/AIRMiles and Symphony EYC, where he led analytics in the Americas.
Mr. Sosa earned a bachelor’s degree in economics from the University of California, Riverside and an MBA from the Tuck School of Business at Dartmouth College.
In our latest article, A&MPLIFY experts break down the critical differences between B2B and B2C loyalty programs. From navigating complex decision-making processes to creating value propositions that go beyond discounts, we reveal how to craft a loyalty program that truly resonates with your business customers.
A growing quick-service restaurant hypothesized there was an opportunity to improve and enrich its brand and customer base within the market by implementing digital capabilities such as a digital loyalty program. A&MPLIFY was brought in to understand core customer behaviors, and which segments to target to inform the digital loyalty program design and GTM plan, resulting in substantial financial gains and market growth.
A&M believes four forces will significantly impact how travel and hospitality loyalty programs operate in the future. Explore our full article to gain insights into the factors influencing the travel industry's evolution and learn strategies to transform loyalty into a powerful brand connection that elevate customer experiences and drive growth.
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
