Alvarez & Marsal to Serve as Advisors to the Interactive Advertising Bureau (IAB)
April 29, 2025
A&M Media & Entertainment group is partnering with the Interactive Advertising Bureau (IAB) as AI Consultants in Residence to drive AI innovation in digital advertising and shape the future of the industry.
The Performance Imperative: Advertising Strategies Amidst Tariff Uncertainty
April 22, 2025
The tariff policies implemented in April 2025 have roiled the media and entertainment markets, eliminating optimism in key sectors, from consumer brands to advertising and beyond.
The Transformative Power of Generative AI in the Media & Entertainment Industry
August 20, 2024
Managing Director Sonia V. Gupta takes a deeper look into some of the changes Generative AI has caused and offers actionable insights and strategies to thrive in this transformative era.
Recapping 35 Years in 5 Industry Transitions: The Past Is Prologue - Part 2
June 6, 2024
In the second installment of this two-part series, "Recapping 35 Years in 5 Industry Transitions: The Past Is Prologue," A&M Director Thomas Ohanian shares his insights in the Media & Entertainment industry across changes and major transitions with AI as a significant accelerant.
