Roger Bayly

Managing Director
20+ years of restructuring experience
Specializes in operational turnarounds and transformations
Has worked with clients across the automotive, industrials, aerospace and defence, airlines, oil and gas and consumer industries, among others
London
@alvarezmarsal
LinkedIn
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Roger Bayly is a Managing Director with Alvarez and Marsal and co-leads its Corporate practice in Europe.

Mr. Bayly brings 20 years of experience in turnaround, operational restructuring and transactions for both private and public companies across Europe, the U.S. and Asia.

Most recently, Mr. Bayly has been acting for a listed international industrial products business defining and launching a full-scale transformation of the business aimed at significantly improving margins while releasing cash to invest in new products and markets.

His previous assignments have included supporting a private equity firm’s pre- and post-deal activities in its acquisition of an underperforming division of one of Germany’s major industrial groups, and supporting a global energy business through a major crisis initially focusing on cash flow stabilisation and balance sheet, then moving on to drive cost and cash focused performance improvement interventions a number of business units.

Mr. Bayly served on a two-year assignment driving the turnaround and transformation of a global automaker that stabilised the business from a crisis situation and delivered substantial P&L and cashflow improvements while returning the business to growth. The programme included comprehensive actions on markets, products, manufacturing, supply chain and procurement.

He also served a two-year assignment leading the operations team as part of the turnaround of a European aviation business that delivered a step change in customer service levels and returned the business to profitability.

He has designed and led an 18-month operational restructuring programme for a €800 million revenue International aerospace systems manufacturer that delivered an improvement in EBITDA of more than 10 percent ahead of a successful sale at a significant multiple.

As well as industrial, aerospace and automotive, Mr. Bayly has acted for clients in the business services, telecoms, retail and investment banking sectors.

Prior to joining A&M, Mr. Bayly was a Senior Partner at a global advisory firm and his early career was spent in a variety of engineering and operational roles in the European auto industry.

Mr. Bayly earned a master’s degree in engineering from Cambridge University. In 2011, he was Insolvency and Rescue’s Turnaround Practitioner of the year and in 2014 completed an executive Leadership Programme at INSEAD. He is a U.K. national.

Insights By This Professional

Financial distress is accelerating and becoming more entrenched across European businesses as mounting macroeconomic and geopolitical pressures eroded both earnings and balance sheet resilience in 2025.

The latest A&M Distress Alert highlights 13.5% of companies in Europe are now classified as distressed, the highest level since at least 2022 and up from 8.6% in 2024.
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Thought Leadership
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