October 14, 2016
Big Data's Role in European Retail Restructuring
The current European retail environment has driven investments down. Factors such as high over-stock levels brought on by pricing wars, cost-efficient, mobile-based innovation and the strength of the US dollar against the Euro have made this sector increasingly competitive.
In a new white paper authored by A&M Managing Director Bob Rajan and A&M Senior Associate Maximilian Baer, we discuss the benefits of using big data to rapidly collect, analyze and interpret consumer behavior and preferences to reduce insolvency in retail.