Healthcare Reform and the Evolution of Broker Support Services: Insurance and Risk Advisory Services
Gone are the days when placing employer-based health insurance coverage involved a relatively simple transaction between an employer and its benefit broker. The Patient Protection and Affordable Care Act (PPACA) significantly complicated the landscape for employer-based health insurance, including imposing stringent new compliance mandates on employers. In an effort to manage this risk, employers and human resource (HR) departments are demanding more services from their brokers.
In an attempt to satisfy this demand, many brokers have expanded service offerings to address their clients’ evolving needs. Some of these solutions include technology, legal / compliance, HR, wellness, communication and compliance consulting services. Here is a look at what new issues employers are facing and how some brokers in the post-healthcare reform world are providing support. Finally, we look at some questions employers might want to consider when looking for a broker to provide compliance assistance.
