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Thought Leadership

SAUDI ARABIA TAX ALERT | VAT Guide on Electronic Marketplaces and Deemed Supplier Rules (Effective January 1, 2026)

February 10, 2026
Navigating VAT Changes for Electronic Marketplaces: Are You Ready for 2026?
ZATCA's latest guidance on VAT regulations redefines the role of electronic marketplaces. Starting January 1, 2026, platforms facilitating certain transactions may bear VAT responsibility. This shift impacts invoicing, reporting, and compliance processes. Discover how operational control and contractual arrangements determine deemed supplier status and what steps your business should take to adapt.
Thought Leadership

The Reality Check India's Consumer Economy Needed

February 9, 2026
For FY26, winning brands will rethink premiumization as episodic and contextual, supported by sharper benefit communication and more flexible pack and price ladders. Value first does not mean cheap, it means justifiable.