Green and conscious consumer demand is rising, but there's growing scepticism about the accuracy and completeness of sustainability claims. Awareness of terms such as greenwashing, greenwishing, and greenhushing is increasing, along with criticism of claims about carbon neutrality and the integrity of carbon credits.
To gain credibility with consumers, regulators, and investors, companies are urged to make genuine and verifiable improvements in their sustainability practices. Overstating progress or making unrealistic forecasts that may not be achieved economically can be risky in today’s environment.
Read our latest publication to learn how organizations can strengthen supply chains and procurement for sustainable development.
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Lights, Camera, AI: What Consumers Reveal About How AI Is Reshaping Media & Entertainment
March 30, 2026
How are consumers responding to AI across media and entertainment? Explore key insights from Alvarez & Marsal’s Media & Entertainment research and access the full report.
Making Agentic AI Work: Technology Foundations, Operating Model Implications, and Evaluation Criteria
March 19, 2026
A&M’s Digital & Technology Services team explores how organizations can evaluate frameworks, platforms, domain-specific solutions, and hybrid models for agentic AI, and what those choices mean for governance, scalability, and long-term value.
Asymmetric Competition in the US Broadband Market
March 5, 2026
The US residential broadband market is in a state of dynamic change, shaped by intensifying competition and a paradigm shift in how value is created and captured.
The Agent-First Marketing Function
March 3, 2026
AI agents are no longer a future concept in marketing. They are becoming a practical execution layer for organizations seeking to move faster and operate more intelligently. This insight examines why AI agents are gaining momentum, where they are already delivering measurable outcomes, and what leaders need in place to scale responsibly.
