The traditional Media & Entertainment (M&E) companies have been going through
a significant evolution with the cutting the cord movement, reduction in traditional TV viewership and continued expansion of Over-The-Top (OTT) platforms, including the emergence of new providers. The COVID-19 pandemic has created enormous uncertainty and has accelerated the velocity of disruption for the traditional M&E companies. New content production is throttled, advertising budgets are slashed and new consumer trends are emerging even faster with the newfound multitude of video options. The demand for original premium content is soaring. As highlighted in the eMarketer research podcast, the remote workforce, social distancing measures and consumer immobility has increased the average daily video viewing time by one hour in 2020. This has had a very large effect on how content is produced, scheduled and distributed to end consumers.

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