January 9, 2019

The Key to Business Growth and Profitability: Customer Behavior (Part 1)

Alvarez & Marsal’s Global Transaction Analytics Group and Corporate Performance Improvement Group provide insights on the importance of customer centricity for business growth and profitability and why data and analytics is core to understanding your customers. Read this article to discover how transaction analytics helps turn customer data into actionable business insights.

Part I of this series discusses how customer purchase behavior is changing and why adapting and responding to such change is important for achieving customer loyalty and driving business growth.

Read the full article here.

Learn More:
Read Part II in this series here

Press Releases

ALVAREZ & MARSAL’S GLOBAL TRANSACTION ADVISORY GROUP EXPANDS NORDIC FOOTPRINT WITH NEW DENMARK CONTINGENT

April 22, 2025

Practice welcomes Kathryn Jörgensen as its first Managing Director in Denmark, and Mike Eledjam as Managing Director in France, in Continued Expansion of Senior Talent Roster

Press Releases

ALVAREZ & MARSAL ADDS INDUSTRY VETERANS TO ITS GLOBAL TRANSACTIONS CAPABILITIES

April 10, 2025

Global professional services firm Alvarez & Marsal’s (A&M) Global Transaction Advisory Group (Global TAG) and Corporate Transactions Group (CTG) are proud to announce the appointment of Mark Copeland as a Managing Director, Global Transactions & Key Accounts in a crossover role that will extend the firm’s expertise across both private equity and corporate transactions globally.