January 17, 2018
Businesses Align Much Closer to Their Customers Through Effective Transformation Initiatives
Understand what value means to your customer
Customer preferences are now a key driver of transformation and adoption of new business and operating models. Over the past five years, there has been a seismic shift in customer expectations rooted in the digital revolution with an exponential increase in the number of channels through which consumers see products and services, newly emerging customer networks, and a resurgent emphasis on value (potentially superseding price).