Benefit brokers have long competed for employer-based group health insurance business in part by touting their ability to “get the best deal” for their clients. Brokers often point to their size (large or small), geographic location or an influential relationship with an insurance company to support their claim of being able to secure a better rate than a competitor.

As small and mid-size employers continue to assess the impact of the Patient Protection and Affordable Care Act (PPACA) on their bottom line, a common question that arises is “Can the selection of my benefit broker in a post-PPACA environment impact the rate that my company will be charged for our health benefit program?”

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