A&M Customer Demand Scenario Planning
What is your customer demand landscape going to look like post-Covid?
COVID-19 has changed the world as we know it, with irreversible impacts on businesses and the economy. The immediate reaction to maintain profitability through the crisis has been cost-focused – stop discretionary spending, ramp down production and services, temporarily reduce labour force until markets begin to emerge from lockdown.
A&M’s Commercial Operations team have been working with our clients to prepare them for the re-emergence from lockdown. With our Customer Demand Scenarios approach, we have helped clients map their likely customer demand, understand their competitive landscape, and focus on the reset of levers that place them in a more advantaged position as markets re-emerge.
A&M’s approach to Customer Demand Scenario Planning – more than just a model
A&M’s Customer Demand Scenario Planning provides a tailored customer demand landscape for our clients, including an up-to-date market and sales forecast, and anticipated opportunities to ‘reset’ the organisation to maintain, and even win, market share after the lockdown. Our approach is customised for each client, providing a detailed picture of:
- The likely state of the client’s market – recovery prospects, channels impact, demand trajectory.
- Competitor strengths, weaknesses to leverage, as well as intelligence regarding their plans for post-COVID re-emergence.
- A range of likely customer demand projections – base, worst, best cases, projections by segment, by channel, by customer.
- A short list of levers that will preserve pre-COVID share and potentially drive growth in an uncertain market.
