Consumer products businesses face the largest growth opportunity in their history.
They also face some of their biggest challenges, for which their history does not prepare them well. Those that find recipes for success in both high growth and developed markets will be the winners. However, most developed markets are characterized by depressed consumer spending, volatile input costs, brutal retail competition, squeezed margins and tougher regulation. In addition, the digitisation of media and channels is requiring go-to-market models to be rethought.