Mr. Merchant specializes in market and growth strategy, operating model transformation, AI enablement, complex transaction advisory, and intellectual property optimization. He works across the full spectrum of the media landscape—from established global platforms to emerging challengers—helping executives make difficult decisions and drive those decisions forward.

Mr. Merchant’s client work spans some of the most significant transformations in media. He has delivered more than $50 million in savings for a leading global streaming platform, redesigned the digital supply chain from the ground up for a major music label, and led the strategy and planning for a $1 billion divestiture at a leading education technology company. Across engagements, Mr. Merchant has helped legacy media organizations restructure operating and cost models to compete in an evolving, digital-first environment by aligning strategic priorities with technology investment and positioning clients to capture value from data, digital platforms, and AI.

Prior to joining A&M, Mr. Merchant held Managing Director roles at Accenture Strategy and Monitor Deloitte.

Mr. Merchant earned a bachelor’s degree in engineering from Cornell University and an MBA from Northwestern University’s Kellogg School of Management. As a recognized industry voice, he has been featured at the Consumer Electronics Show and Mobile World Congress and has authored multiple flagship thought leadership papers on the future of media.