A trusted advisor to C‑suite and senior leaders, Mr. Sundar specializes in helping media and entertainment companies modernize and monetize using data, cloud, and AI‑driven solutions. His primary areas of concentration are adtech and martech transformation, first‑party data activation, yield and revenue optimization, content supply chain and production modernization, and design and delivery of interoperable technology platforms that connect fragmented systems into scalable, revenue‑generating ecosystems.

With nearly 20 years of media, advertising, and technology experience, Mr. Sundar has led complex, multi‑stakeholder programs to unlock new revenue and deliver meaningful cost savings through automation, architectural consolidation, and improved interoperability across sales, ad operations, marketing, and production workflows. He blends consulting rigor with hands‑on industry experience across adtech, media sales, post‑production, and technology delivery, enabling him to translate strategy into executable roadmaps that align commercial, technical, and creative teams.

Mr. Sundar’s clients have included Comcast/NBCU/FreeWheel, Hearst, Overtime, Disney, Horizon Media, Paramount/Viacom, iHeartMedia, Interpublic Group, and Warner Music Group. His engagements have focused on first‑party data monetization, yield optimization, advanced analytics, cross‑screen measurement, resource consolidation, and cloud‑enabled content and production operations. He has led the implementation of interoperable architectures to connect legacy systems with modern cloud platforms, improving time to market for content producers, enabling content and data monetization, and reducing total cost of ownership. Mr. Sundar’s current focus is on the impact of agentic workflows and system interoperability in media technology and the future of production operations.

Prior to joining A&M, Mr. Sundar served as a sales and industry leader at Slalom and evolv Consulting, where he led go‑to‑market strategy, alliance development, and solution‑oriented sales for agencies, publishers, networks, studios, labels, and music technology clients. Previously, he held roles at IPG Mediabrands and Verizon/AOL and served as a Partner and producer at Prism Post, a boutique post‑production firm.

Mr. Sundar earned a bachelor’s degree in law and society from American University, Washington, DC, and a master’s degree in music technology from New York University.