With more than 16 years of experience in strategic consulting, Mr. Li has extensive experience with major domestic Chinese players and global OEMs, such as CHANGAN Automobile, Guangzhou Automobile Group, China FAW Group Corporation, Zhejiang Geely Holding Group, SINOTRUK Group, and Zhengzhou Yutong Bus Company. Across his engagements, he has helped clients reshape growth opportunities and achieve operating excellence.

Prior to joining A&M, Mr. Li spent three years with Geely Holding in Hangzhou, where he most recently served as Head of Strategy and Chief of Staff of the Zeekr Group brand. Before that, Mr. Li started his career working at other top consulting firms, including Kearney and Roland Berger.

Mr. Li earned a dual MBA from INSEAD and the Wharton School of the University of Pennsylvania.