Purity Brewing Company Limited and Pure Craft Bars Limited / Project Poppy

Sell side

Sector: THL

BUSINESS DESCRIPTION

Warwickshire based £10m turnover brewery and bar business selling sustainably brewed beers to the on and off trade.

DATE:

December 2023

SITUATION

  • Purity had been lossmaking, impacted by a combination of significant cost inflation and reduced consumer confidence / discretionary spend.
  • The Group had £8m of senior debt facilities.

A&M ROLE AND OUTCOME

  • In November 2023 the Group engaged A&M to commence an accelerated M&A process. The opportunity was marketed extensively to financial investors and trade parties as part of the process in an expedited timeframe.
  • Following interest from both the trade and financial investors, Breal Capital were identified as the preferred bidder.
  • The transaction completed via a pre-packaged administration sale, including the TUPE transfer of approximately 60 employees.
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