November 6, 2025

Episode 14: Shaking up the world of private equity

The Story behind the deal with guest Paul Gedman, Co-founder, eComplete Group

Join Jonathan Boyers, Head of Alvarez & Marsal Corporate Finance, and Chris Maguire, Executive Editor of BusinessCloud, as they sit down to interview Paul Gedman, Co-founder, eComplete Group.

In this episode, Paul Gedman discusses:

  • Making 10 acquisitions at THG Beauty and growing revenue to £600m;
  • Launching eComplete in 2020 to provide alternative to private equity;
  • Raising £100m;
  • Trading your reputation for capital;
  • £50m investment into CurrentBody (part of The Beauty Tech Group);
  • Doing an IPO; and
  • The impact of AI.
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