Robert Woelken
Senior Director
Quick facts
14+ years of experience
Specializes in optimization of procurement spend across the food and -non-food retail, FMCG, hospitality, textiles and chemicals industries
Fluent in German, English and French
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Robert Woelken is a Senior Director with Alvarez & Marsal’s Corporate Performance Improvement practice in Frankfurt.

Mr. Woelken specializes in the optimization of procurement spend. With more than 14 years of retail and consulting experience, Mr. Woelken has earned his credentials in improving the performance of procurement organizations across multiple industries including food and -non-food retail, fast-moving consumer goods (FMCG), hospitality, textiles and chemicals.

Mr. Woelken specializes in identifying opportunities for structural change in spend and in devising and implementing strategies to deliver bottom-line savings. This includes assessing supplier and category structures as well as re-negotiating terms and conditions to ensure that savings are sustainable.

Prior to joining A&M, Mr. Woelken spent four years as Partner responsible for the consumer and retail practice for Kloepfel Consulting in Düsseldorf, who ranks amongst the top three consultancies for procurement in the DACH region. There, he led various teams across Europe focused on reduced spend, optimizing procurement structures/strategy and identifying best-in-class suppliers.

In his last assignment with Deutsche Hospitality, his team managed to reduce the spend by over three to five MEUR savings (eight percent) of addressable spend.

Prior to joining Kloepfel Consulting, Mr. Woelken held various roles in the central procurement function of Lidl including Managing Director for private label products, as well as holding the responsibility for the Belgium procurement and marketing organization. Highlights in this role included the pan-European implementation of a CSR standard for the sourcing of fish products and the establishment of a dried fruit and nut supply chain for in house production.

Mr. Woelken has worked with multiple clients in different sectors across Europe including, Toys R Us, Kamps, Fein, Vapiano, KIK Textildiscount, MBG, Sausalitos, Alete, AG France, Deutsche Hospitality, Hofmann Menue Manufaktur, Anti Germ France, LHD Group and the F.A.N Group.

Mr. Woelken earned a bachelor’s degree in international business from the University of Westminster and is fluent in German, English and French.