Mr. Green brings 30 years of combined consulting and marketing experience working with mid-market and large multinationals across B2C and B2B industries operating in developed and emerging markets across North America, Europe, South America and Asia. Mr. Green specializes in market segmentation, brand strategy, and value proposition development. His areas of expertise include innovation including new products, services, customer experiences and business models, pricing strategies designed to optimize profitability by maximizing both revenues and margins and digital strategies across the purchase decision journey.
Prior to joining Alvarez & Marsal, Mr. Green was the Chief Executive Officer of The Cambridge Group. In this role, Mr. Green had responsibility for leading the firm and the performance of the firm including setting strategy, enhancing intellectual capital, building the consulting team and achieving objectives. Results include helping several CPG companies realize double-digit growth through a “demand-based system” to drive brand activation, retailer engagement and innovation while also identifying significant cost savings, developing successful digital strategies for companies struggling to win with today’s digital consumer and working with several major financial services firms to develop new market insights, leverage big data capabilities and achieve accelerated growth.
Mr. Green also identified successful growth opportunities for several retailers across categories including work cited by an industry group as the only example of a traditional retailer ever winning share back from Amazon.
Prior to The Cambridge Group, Mr. Green spent seven years at McKinsey & Company in the Consumer practice as well as the Operations practice and the Organizational Performance practice focused on business transformation. In this role, he led successful turnarounds to reduce costs and cycle times while improving quality and developing continuous improvement programs for several global industrial manufacturers. Additionally, Mr. Green conducted performance improvement programs at manufacturing plants for several consumer packaged goods companies to reduce costs, cycle times and defects. He also, managed a sales improvement effort for a major consumer products company.
Mr. Green earned his MBA from the J.L. Kellogg School of Management at Northwestern University and his bachelor of arts in psychology from Yale University.