Corporate Transformation Services | Customer Profitability | Eoghan O'Dwyer
Eoghan O'Dwyer
Senior Director
Corporate Transformation Services | Customer Profitability | Eoghan O'Dwyer
Quick facts
15+ years of experience in using advanced data analytics to drive improvements in end-to-end customer lifecycle management
Expert in customer profitability
Specialises in the retail and media sectors
Contact info
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+44 207 663 0411
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Eoghan O’Dwyer is a Senior Director with Alvarez & Marsal Corporate Transformation Services in London.

He brings over 15 years of experience in the delivery of new products for B2B and B2C businesses, large scale change programs, divisional P&L responsibility, strategic customer management approaches that maximize long term ROI, advanced analytics and customer engagement. His primary areas of concentration are customer profitability, including top line growth and EBITDA improvement, and advanced data-led product and customer lifecycle management (PLM/CLM) across sales, marketing and operations. Mr. O’Dwyer has worked with a range of clients across the media and retail industries including leading global events businesses, multi-national TV media companies (linear and non-linear traditional and OTT), global specialist data and information service providers, fashion apparel retailers, and cosmetic and personal care retailers.  

Most recently at A&M, Mr. O’Dwyer served as Co-Lead or Adviser on significant media and retail projects including: customer lifecycle management (subscription and traditional businesses); customer / product profitability (broadcast, digital, events, physical product and print); product lifecycle management (digital and traditional); advanced data analytics solution deployment and embedding; marketing, promotion and multi-channel effectiveness; and change leadership for B2B and B2C clients. 

Prior to joining A&M, Mr. O’Dwyer spent four years as Head of Commercial EMEA in the Digital Cloud Services division of BCSG in London. He served in a variety of product strategy and business transformation functions including negotiating contractual terms with key suppliers, identification and delivery of operational efficiencies, and restructuring the customer engagement and support models to improve customer profitability, retention and monetisation.

Additionally, Mr. O’Dwyer worked at Abercrombie & Fitch (including Hollister Co.) for six years in product and operations focused roles. He spent more than three years on the product side where he led all aspects of the product lifecycle management for a cross-brand menswear division. He oversaw concept and product design, developed seasonal buying strategies, managed manufacturing and product approvals, maximised inventory and sales performance and managed upside/downside business strategies.

Mr. O’Dwyer earned a bachelor’s degree in economics from Yale University and an MBA from London Business School.