Mr. Verhulst brings over 18 years of experience in sales and marketing optimizations, transformation and operational improvement. His primary areas of concentration are within digital transformation, commercial procurement and spend productivity and active spend management (ZBB). Mr. Verhulst has worked with clients across a range of industries, including FMCG, automotive, manufacturing, financial services, utilities and telecommunication business.
Prior to joining A&M, Mr. Verhulst spent three years with Dicitas Consulting, where he served as Managing Partner of the Belux consulting practice, delivering digital transformation projects and program management across a diverse portfolio of national and multi-national organizations.
Before joining Dicitas Consulting, Mr. Verhulst led multiple initiatives in marketing and sales optimization in diverse industries applying his expertise in marketing strategy, pricing and trade terms, ROMI, account and channel management and brand and product management.
In 2008, Mr Verhulst co-founded Value Republic, a consulting boutique specialised in operating expense optimization and procurement interim management. He also has worked as a ZBB specialist with executives in the consumer goods, banking and assurance, telecommunications, and automotive industries to improve top- and bottom-line results.
From 2006-2008 Mr. Verhulst worked at Anheuser-Busch InBev, where he joined as global buyer of point of connection materials. As Global Procurement Director, he was responsible for the commercial spend, leading a cross-region organisation of 65+ generating savings in the excess of €30+ million year on year. He led the global roll out of the new commercial budgeting methodology (ZBB).
Mr Verhulst started his career at Andersen Consulting (Accenture) in the e-commerce division of the technology practice and moved on towards marketing and sales strategy. His last assignment was introducing ZBB at Inbev for sales and marketing.
Mr. Verhulst earned a master’s degree in commercial engineering from the University of Antwerp.