He brings 18 years of experience in sales & marketing optimizations, transformation, and operational improvement. His primary focus is within digital transformation, commercial procurement, ROMI and active spend management (ZBB). Mr. Verhulst has worked with clients across a range of industries, including FMCG, automotive, manufacturing, financial services, utilities and telecommunication business.
Prior to joining A&M, Mr. Verhulst spent three years with Dicitas Consulting serving as Managing Partner of the Belux consulting practice where he delivered digital transformation projects & program management across a diverse portfolio of national & multi-national organizations. Prior to this, he led initiatives in marketing & sales optimization in diverse industries applying his expertise in marketing strategy, pricing & trade terms, ROMI, account & channel, brand and product management.
In 2008, Mr. Verhulst co-founded Value Republic, a consulting boutique specialised in operating expense optimization & procurement interim management. His roles included leading the European Indirect Procurement organisation of Goodyear, and as a ZBB specialist improve top- and bottom-line results with executives across a range of industries.
Mr. Verhulst worked at Anheuser-Busch InBev, first in Global Procurement as director responsible for the commercial spend, leading a cross region organisation of 65+ generating savings in the excess of €30+ million year on year, while supporting the global roll out of ZBB as specialist in commercial spend. Upon leaving InBev, he was responsible for the financial follow-up, reporting & scenario definition of commercial performance & price setting within the management committee of the Benelux business unit.
Mr. Verhulst began his career at Andersen Consulting (Accenture) in the e-commerce. Here, his experience evolved towards (trade-) marketing topics like pricing and trade terms, channel management, (key-)account management & brand portfolio as part of Global or European marketing programs. He was asked to lead the sales & marketing part of Zero Based Budgeting when it was introduced to Inbev in 2005.
Mr. Verhulst is a Commercial Engineer of UFSIA-Antwerp, completed with education programs at Vlerick Business School (B), Georgetown University (Washington, DC), he is also Prosci certified for change management.