Craig Walling
Managing Director
Quick facts
30+ years of executive leadership in the financial services industry, including board-level turnaround experience
Provides transformation services within the wealth management sector across U.S. and international markets
Operating expertise across the asset management, banking, financial planning, trust and estate, and family office verticals
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While the future of the wealth management market remains bright, the established industry set continues to cast itself against a dated business model. Breakthrough will require transformational change and a determination to win in areas where natural advantage is available. Simply playing in the wealth management space is less of an option.
Craig Walling, a Managing Director with Alvarez and Marsal Financial Institutions Advisory Services, is focused on transformation services within the Wealth Management sector of the Financial Services industry. Mr. Walling has over 30 years of executive leadership in the financial services industry and is based in New York, New York.

Mr. Walling’s comprehensive US domestic and international C-level experience includes operating expertise across Asset Management, Banking, Financial Planning, Trust and Estate and Family Office verticals and a strong record of accomplishment across enterprise restructuring, regulatory compliance and value creation activities.  Legal vehicle experience is extensive including operating accountability in multiple jurisdictions for Broker Dealer, RIA and Banking entities or their jurisdictional counterparts.

Mr. Walling’s focus is on delivering short cycle assignments with tangible outcomes addressing strategic plan crystallization, regulatory gap remediation, price realization, and enhancements to: risk management and governance; new business development; channel extension; client coverage and service delivery models. Guided by both industry and peer group benchmark analysis, Mr. Walling works across a client’s organization to distill solution options and recommendations and then to ensure sustainable program implementation through an effective change management and assurance framework.

Mr. Walling joined Alvarez and Marsal from UBS AG, a leading global Wealth Management firm. During his nine-year tenure at UBS AG, Mr. Walling was Chairman and CEO of UBS Trust Company N.A., Chairman and CEO of the UBS Private Bank in the Americas, Chairman of UBS Bank Canada, and the Co-Head of the International Division of UBS Wealth Management Americas. Pressed by combination of external challenges, largely as an outgrowth of the 2008 Global economic Crisis, Mr. Walling was at the core of restoring these UBS AG entities to sustained profitability and regulatory compliance through widespread remediation, restructuring and repurposing.

Prior to joining UBS, Mr. Walling served as President, Chief Executive Officer and Member of the Board of The US Trust Company, an iconic 150-year-old Wealth Management brand and, at that time, an affiliate of the Charles Schwab Company. This followed an assignment in the United Kingdom where Mr. Walling was President and CEO of Charles Schwab Europe. Mr. Walling began his banking experience with the Central Trust Company working as a Commercial Credit Analyst. He then joined Citibank N.A. spending 20 years in both Domestic and International assignments including; Head of Citibank Asia's Consumer Bank Sales and Distribution efforts in Singapore; President and CEO of Citibank Taiwan, President and CEO of Citibank Greece; Head of Sales and Marketing for Citibank Latin America in Rio de Janeiro, Brazil; Retail Banking Head for Citibank Savings in Florida and President of Citibank’s Retail Merchant Services Division in the US.

Born and raised internationally, and educated at the University of Cincinnati, in Cincinnati, Ohio, Mr. Walling makes his home in New York, New York. Mr. Walling holds FINRA Series 24, 7, and 63 licenses.