Brian Cantor
Managing Director
Quick facts
Specializes on enterprise-wide transformation, top-line growth and customer-centric process and technology solutions
Deep experience in marketing strategy and transformation, customer experience, marketing operations, leading technology and data tools, business capability frameworks, as well as value-driven business process design
Helps Fortune 50 clients to achieve step change improvements in cost and quality by leveraging Lean Six Sigma
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Brian Cantor is a Managing Director and Co-Leader of Alvarez & Marsal’s Retail Performance Improvement Group, focused on enterprise-wide transformation, top-line growth and customer-centric process and technology solutions.

He has deep experience in marketing strategy and transformation, customer experience, marketing operations, leading technology and data tools, business capability frameworks, as well as value-driven business process design.

Mr. Cantor recently developed a customer-driven digital strategy focused on delivering seamless, transparent and value-driven services for a major health and wellness-focused organization. The strategy addressed highly disruptive retail market forces, ultimately impacting the customer experience and company performance. The team developed a capabilities-based roadmap, highlighting key process and technology investments required to regain market leadership.

H served as the engagement partner for a marketing transformation initiative at a Fortune 50 retailer. There, Mr. Cantor helped reduce total costs by 40-50 percent based on efficiencies in core marketing and customer engagement functions. In addition to achieved savings, this project redeployed selected resources to higher value-add activities to drive top-line growth initiatives.

Additionally, Mr. Cantor led a marketing and customer strategy for a rapidly growing start-up. Mr. Cantor and his team enabled this founder-led company to successfully transition to a customer-focused operating model. Subsequently, he helped leveraged customer segmentation and preference data to significantly increase share of wallet and accelerate new product roll-out and top-line growth objectives.