Amy O'Brien-Bird
Senior Adviser
Quick facts
Nine years of operating experience and 16 years of consulting experience
Significant expertise in CPG, food and beverage, restaurants and retail
Functional focus in sales, marketing and strategic planning
Skilled at developing deep, highly valued advisory relationships with senior executives
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+1 786 223 2453
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Amy O'Brien-Bird is a Managing Director and serves as co-Head of A&M's North American Revenue Enhancement practice. With more than 20 years of experience serving in executive, interim executive and advisory roles for a variety of healthy and underperforming companies, she has held operating positions and delivered strategic counsel to senior management across a variety of industries, including consumer products, retail, building products, financial services, specialty chemicals, energy, food and beverage, nonprofit and education.

Ms. O'Brien-Bird assists both healthy and underperforming clients to maximize returns on their sales and marketing investments by driving top-line improvements through innovative, high-impact marketing and sales programs, improved key account and channel management practices, product and service portfolio optimization and enhanced sales effectiveness. Currently, Ms. O'Brien-Bird is leading a marketing redesign and brand repositioning effort for a $1.5 billion retailer and direct marketer of apparel and outdoor goods. Earlier this year, she led multiple strategic planning engagements for a $20 billion+ manufacturer of confections, ice cream and other food products.

Over the past four years, Ms. O'Brien-Bird has completed a comprehensive sales force compensation redesign for a $1.5 billion global insurance company; served as a senior adviser to a $600 million reseller of home improvement products / installation services; and led a cost-reduction effort for a $500 million private label manufacturer. Previously, she led the concept repositioning of a 200-unit national casual dining steakhouse chain, as well as a host of additional sales and marketing performance improvement initiatives, and the repositioning of a 200+-unit menswear retailer. She also assisted Del Monte Foods with a number of initiatives, and served as an adviser to Lund International, a $150 million automotive aftermarket accessories manufacturer, and Berkline Benchcraft, a leading furniture manufacturer, on a range of issues including brand strategy, portfolio strategy, competitive positioning and innovation processes.

Prior to A&M, Ms. O'Brien-Bird was a founder and partner of The Epitome Group, responsible for new business development and several complex strategy engagements. Prior to founding Epitome, she led the marketing strategy practice of a boutique Boston-based consultancy, where she directed the growth strategy for a $350 million division of a $1 billion specialty chemicals concern. She also served as the lead marketing executive through the implementation phase to ensure the division's return to profitability and a sustainable market position. Earlier in her career, Ms. O'Brien-Bird held brand management positions for both The Clorox Company and Gillette, and executive positions with two privately held hospitality firms.

Ms. O'Brien-Bird earned an undergraduate degree from Stanford University and a master's degree in business administration, with a concentration in marketing, from the Fuqua School of Business at Duke University.