Despite ever-increasing sales and marketing budgets, many businesses are struggling to achieve profitable growth in highly competitive markets characterised by an abundance of choice and diminishing brand loyalty.
Businesses in most industries are under increased pressure to identify and capture new, sustainable sources of profitable growth. With further mid and back office savings becoming more difficult to achieve, the spotlight is now moving to the more complex front office which has not yet been touched by rigorous scrutiny. Ever more demanding consumers and customers together with a proliferation in communication channels and touchpoints further complicate the resource allocation process. The challenge for business leaders is how to improve the effectiveness and efficiency of commercial spend without jeopardising the top-line.
A&M’s Commercial Spend Productivity (CSP) proposition identifies and frees up resources within Sales and Marketing to invest in profitable growth and/or to significantly improve the bottom line. We partner with our clients to identify, plan and implement performance improvement and cost reduction opportunities. We combine powerful analytical tools with deep commercial and operational experience to deliver tangible and sustainable results quickly. In addition, we help management teams better align investment decisions with commercial strategy and improve ways of working.