A&M was engaged by a publicly-traded company to assist in devising a strategy to deploy human resources and investment capital.
A&M was engaged by a publicly-traded company to assist in devising a strategy to deploy human resources and investment capital. The work product was designed to create a competitive advantage with respect to site selection for new multifamily development and acquisition of existing product. The results of the analysis were to be utilized with the client’s other qualitative ranking tools to provide a holistic approach to real estate decision-making at the company.
A&M gathered demographic, economic and real estate data that could be spatially organized at the submarket level. A discriminant model (Submarket Analytical Research Tool (“SMART”)) was devised to provide a better understanding of factors that impacted the performance of the client’s current portfolio of properties. The information obtained from the modeling was incorporated into the submarket analysis in order to properly weight the relevant factors in the model.
A&M provided the client with submarket rankings across the U.S. based on a target, track and table recommendations. The client has since adjusted their development and acquisition strategy to accommodate A&M’s predictive market modeling tool.