Better customer intelligence is needed for companies looking to raise their business expectations and gain a competitive edge in the marketplace. Maintaining the accuracy of such comprehensive data also fulfills compliance and regulatory obligations.
In the January issue of Raising the Bar, A&M discusses a business strategy for creating an enterprise view and the value that can be added from achieving such a goal..
View the complete article. 

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Action Matter Date: 
Thursday, January 17, 2013
Short Description: 
A&M outlines a strategy and benefits of moving towards a single enterprise data model.

Mission Impossible? Creating a Single Enterprise View of the Customer

January 17, 2013

Better customer intelligence is needed for companies looking to raise their business expectations and gain a competitive edge in the marketplace. Maintaining the accuracy of such comprehensive data also fulfills compliance and regulatory obligations.

In the January issue of Raising the Bar, A&M discusses a business strategy for creating an enterprise view and the value that can be added from achieving such a goal..

View the complete article.