Media and Entertainment
As communications, media, and entertainment companies continue to combat the complex challenges presented by the digital movement, plummeting ad revenues and consolidation, many recognize the significant opportunity the current landscape presents for improving the performance of their operations.
Over the past 15 years, there has been a dramatic and dynamic shift in the media and entertainment industry. Information consumption is rapidly becoming an on-demand digital stream to personal devices, as opposed to broadcast or print mediums. With the reduction in print copies and broadcast ratings, advertising revenues are also shifting to the digital channel, further reducing traditional revenues for broadcast and print content distribution. Traditional content providers such as newspapers, magazines, music publishers and broadcasters, must develop digital strategies to offset and compensate for the dwindling advertising dollars and the consumer’s desire to access content immediately through multiple devices. While a greater portion of the total advertising dollar universe is moving towards the digital sector, it has a long way to go.
Alvarez & Marsal’s (A&M) dedicated team of Media and Entertainment professionals have held C-level and other senior management and ownership positions in a variety of telecom and media companies over the last four decades. Working with some of the world’s most recognized names in telecommunications, broadcasting, magazine publishing, radio, cable, Internet, newspapers and sports, we have implemented positive, sustainable change and delivered measurable results. Our professionals are former executives with many years of operating experience in all phases of the media and entertainment industry.
Our Media and Entertainment offerings include: