Alvarez & Marsal

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Consumer Packaged Goods

The consumer packaged goods industry is at a crossroads. Given current economic realities, these organizations continue to be challenged as they balance gaining share of the consumer’s wallet while providing value to the consumer. Faced with pressures from retailers, the diminishing impact of advertising, as well as competition from high-quality private label offerings, many consumer packaged goods organizations are losing critical brand relevance and positioning in the retail battleground.

As the environment for branded consumer packaged goods becomes increasingly difficult, volume, cash flow and earnings are increasingly stressed. Rethinking innovation priorities, transformative cost reductions, acquisitive growth and international expansion are the keys to sustainable growth. The ability to make quick and difficult decisions under flexible operating models will become as critical as the execution of meaningful innovation and retailer coordination.

Alvarez & Marsal brings unprecedented experience working with consumer packaged goods companies of all sizes. Our professionals have advised and managed some of the largest organizations in the world. Our experience spans a broad range of food and beverage, health and beauty, apparel and private label organizations.

Our services to the Consumer Packaged Goods industry include:

• Cost Reduction
  A&M designs immediate and long-term functional improvements and measurement in critical functional areas.
  
• Cost of Goods Optimization
  A&M brings proprietary models and spend analytics to optimze specific cost of goods categories.
  
• Strategy Development
  A&M provides implementable growth-based solutions and models.
  
• Innovation Assistance
  A&M assists organizations in the development of workable new product extension and development capabilities.
  
• Retailer Integration and Measurement
  A&M provides retailer measurement and integration, developing cost-focused innovation solutions and relationship building efforts.
  
• Strategic Assistance
  A&M provides critical assistance in merger integration, divesture, carve-out and restructuring situations. We also study and implement environmental impact, measurement and capital investment strategies.